Stuff to read, stuff to watch.
Inc. magazine interviews Chip and Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others Die. It's easy to imagine that the brothers were asked why librarians suck at marketing:
The great cruelty is that the smarter you get about something, the harder it is to share what you know. This is the problem we all have with doctors, lawyers, and accountants. We all know that they know what they're talking about. But we've all had the experience of sitting in a lawyer's office and not understanding what they're saying because they're forgetting that you don't know what they know. It's the same with a 10-year-old trying to show you how to play a video game. The child can't fathom the scope of your ignorance.Speaking of sucky library marketing, last night's episode of "The Simpsons" (Check out the library motif for their episode guide!) had a dead-on parody of lame-o celebrity "reading is good" posters. In the school library, there was a life-sized cutout of a smiling Hitler saying something like: "Before I became a Nazi leader, I was a Nazi reader."
Speaking of school libraries on TV, the episode of Nickelodeon's "Ned's Declassified School Survival Guide" we saw over the weekend featured comedy goddess Judy Tenuta as a loud, accordian-playing school librarian who ends up totally disregarding patron privacy. They have a very visual online catalog at that school. Looks like the ep might be re-run tonight.